Frozen Pea Fund

Frozen Pea Friday – 09

It’s been 9 weeks since Frozen Pea Fund began and we’re still going strong with over $8,000 raised so far. The response from the community and *beyond* our social media community has been amazing. Susan is an inspiring woman and by sharing her story has shown not only the power of social media [...]

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Frozen Peas: A Case Study

The buzz about the Frozen Pea Fund continues in the blogosphere, and jumped into the mainstream press with a recent article in the Washington Post. The fund is also being considered as a case study in social media marketing and community-driven fund-raising. The story resonates with young PR practitioners because of its reliance on online [...]

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